Signal based lead gen

Find mid-level job seekers who are already showing intent. Then route them to the right offer.

This is the system for people in the middle of their career who are actively looking. Score the signal, choose the channel, and lead with the offer that matches how hot the search already is.

Start with the free roastOffer RescueOffer Sprint
Signal board
01
Capture

Track public intent signals from LinkedIn, warm intros, and search behavior.

02
Score

Assign points based on urgency, visibility, and how much help the person is already asking for.

03
Route

Match the lead to Roast, Rescue, Sprint, or a nurture sequence.

04
Follow up

Keep the ask small, specific, and tied to the signal that started the conversation.

When to sell what
Nurture0-29

Comment, connect, and wait for a stronger signal.

Roast30-54

Bring them in with the free roast before asking for anything else.

Rescue55-74

The signal is warm enough to sell a fast, one-role fix.

Sprint75-100

They are active and urgent, so move them to the full done-for-you offer.

Mid-level job seeker focus
Outreach rule

Do not sell the biggest offer first.

If someone is still just curious, lead with the free roast. If they are showing urgency, move them into Rescue. Save Sprint for the people who are clearly active, frustrated, and ready to pay to stop wasting time.